Digital Remarketing Ad Campaigns

If You’re Not Using Digital Remarkeing Campaigns as a Part of your Funnel – Start Now!

If You’re Not Using Digital Remarkeing Campaigns as a Part of your Funnel – Start Now!

If you have been reading through my site you have probably realized that I keep harping on the importance of having a good digital marketing funnel. Well retargeting is one of the most important facets of a good profit generating funnel.

Basically retargeting works like this. First we must drive initial traffic to your site (or FB page, or landing page, or video etc.). Once someone has initially visited your content then we can basically follow that person around the internet and show them additional ads for your product, service, or company. Technically, it’s a bit more complicated than that, but you get the picture.

Not all retargeting campaigns will be successful. They need to be carefully planned out with specific targets in mind. A good retargeting campaign will take into account the initial action that a user took and then use display ads to help push that user down the funnel until they convert.